Pressoria, the centre for sensory interpretation of Champagne wines, is located in the heart of the UNESCO World Heritage listed wine-growing region. It offers visitors an interactive and fun journey exploring the secrets of this legendary wine.
Working off the scenography designed by ATELIER 59 / CASSON MANN, Oxy produced all outdoor and indoor signage for the building, which is home to an old wine press belonging to Maison Pommery. To meet project requirements, Oxy had to work with specific material constraints, such as reconstituted minerals, glass and mirrors, which required numerous techniques, including digital printing, stencil marking and even hand painting to portray the frescos.
Oxy deployed all its know-how to support this multi-sensory venue concept, designed for an extraordinary (and bubbly) experience.