Oxy was chosen by the City of Paris to apply the new visual identity to all of the schools in Paris and had to put in place a special system for the deployment of the signage.
The choice to use electrically powered three-wheelers and vehicles allows us to take an environment friendly approach. The installation of the signage for the 114 establishments is followed step by step by Oxy, thanks to a geolocation software with photos and time stamps.
The signage supports are digitally printed on brushed aluminium dibond, varnished by the body shop, and are installed with spacers for a very qualitative result.
Launched in December in the streets of Paris, this operation stands out for its logistical and technical rigour, while sending out a positive message.